What is digital marketing?
Digital marketing refers to products or services-based promotions using online channels like search engines, social media, email, websites, and applications.
What are the essential digital marketing channels?
Social Media, Email Marketing, Content Marketing, SEO, PPC, Affiliate Marketing, and Influencer Marketing.
What is PPC and how does it work?
PPC, or Pay-Per-Click, is an online advertising model in which advertisers pay a fee every time someone clicks on their advertisement (Google Ads, for example).
What is the difference between SEO and SEM?
SEO is organic ranking, while SEM includes paid ads like Google Ads.
What do you mean by a landing page, and why is its significance?
A landing page is uniquely formatted to entice visitors towards doing some action such as signup or buying.
What are the indicators of success in digital marketing?
The indicators of success in digital marketing can be measured in conversion (sales or sign-ups), click-through rate (CTR), return on investment (ROI), and engagement.
How is remarketing used, and how does it function?
Remarketing is a marketing strategy that shows ads to people who have previously had some kind of interaction with your brand, encouraging them towards an action.
What steps would you take to increase the conversion of a website?
One would improve conversion rates by making the website easy to use (UX), with clear call-to-action buttons, improved page speed, and testing different versions of the page (A/B testing).
What is Google's Quality Score in Ads?
Google Ads Quality Score refers to grading based on how relevant your ads, CTR, and landing pages are. It governs the price paid and the efficiency of the ad.
How did AI bring about changes in digital marketing?
AI aids the digital marketing arena in targeting ads, executing repetitive tasks, generating content, and making data-driven predictions about future outcomes.
What is customer segmentation in digital marketing?
Customer segmentation is dividing your audience into smaller groups based on behaviors, interests, or demographics to execute a more personalized marketing funnel.
How has the iOS privacy update affected digital advertising?
With the update, it has become difficult to track users, which affects retargeting ads and conversion measurement.
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