What is SEO?
SEO (Search Engine Optimization) increases the visibility of a website in search engines, which brings in more organic traffic.
How is on-page and off-page SEO different?
On-page SEO deals with making changes to the content and structure of the website, while off-page SEO deals with the backlinks and external factors.
What are backlinks and why are they important?
Backlinks are links that other websites give to yours, these links help increase the domain's authority and search rankings.
What is Meta Title and Meta Description?
The Meta title, also referred to as the Title Tag, is an HTML element that defines the title of the web page. It is viewed on the search engine results page (SERPS) and also on the tab of your browser, influencing CTR (click-through rate) and SEO ranking. The meta description briefly describes the content of the web page. It is visible below the title of the search engine result page, giving the user an idea of what will be found on the page. It should be straightforward and appealing, containing some of the keywords.
<head> <title>Advanced Digital Marketing Training | Learn SEO & PPC</title> <meta name="description" content="SEO, PPC, and other digital marketing strategies."> </head>What does Google Analytics do?
Tracks and reports website traffic, user behavior, and marketing campaign performance.
What is the bounce rate?
Bounce Rate refers to the percentage of visitors that leave a website without taking any action. A high bounce rate is identified as a poor user experience.
What is Keyword Research and why is it critical?
Keyword research finds out what words are typed by users into search engines. It is beneficial for the optimization of content to rank better in related requests.
How is the white hat different from black hat SEO?
While white-hat SEO uses ethical practices to rank better in search engines by being in the search engine guidelines, black-hat SEO works by manipulation and unethical techniques to get a better position for a website.
Define a sitemap and its importance to SEO?
A sitemap is a file that lists all the pages of a website and makes it crawl as well as index the site more efficiently for search engines, boosting SEO.
Define mobile-first indexing and its effect on SEO?
Mobile-first indexing simply means that Google will primarily use the mobile version of your site to rank it. Well, websites should be mobile-friendly enough to do well in rankings as they would be crucial for SEO purposes.
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